Precision Gear from a Veteran-Owned Texas Shop
H4L Tackle is a Texas-based company that started with a simple goal: providing gear that actually works when the pressure is on. I’ve been at this since 2009—first as H4L Jigs, then expanding into the full-service H4L Tackle in 2021.
I only sell the gear I personally fish. The lures I offer were vetted before production, and they are the same ones I—and my friends—keep in our tackle boxes and use on almost every trip. If a lure doesn’t earn a permanent spot in my rotation, it doesn’t get sold in my shop.
Being an Army Veteran, I believe in a straight-up approach:
Trusted Performance: You’re buying gear that has been vetted on the water. We know how these lures swim and how they hold up because we’re out there using them right alongside you.
Fair Prices: I provide professional-grade, high-leverage tackle at competitive prices—no-nonsense gear for anglers who want quality without the markup.
I’m always working on new products and I value the feedback of people out on the water. If you have a suggestion or a question, feel free to reach out.
Thank you for supporting a Veteran-owned business.
Tight Lines and Good Fishing,
William Roman Owner, H4L Tackle
Capt. William Roman
Founder
I have 30+ years of experience in the fishing industry. I personally conduct extensive on-the-water testing of every product sold on this site to ensure it earns a spot in my own tackle box before it ever reaches yours.